Welcome to the inaugural Corporate Artistry post. Over the last twenty years I've had some extraordinarily diverse experiences, ranging from duty with the USMC as an aerial navigator, where figuring out where you where based on the position of the sun, moon and stars was, without a doubt, more art than science, to my work at an international consumer goods company that had taken process refinement to the point of pure art. Lately I've been involved with several technology start-ups that have started with "art" and then tried to figure out how to market and sell it. Currently I'm working with one of the most talented marketing minds and corporate artists I know, Chris Carfi. We are building a new company, Cerado. All of these experiences have led me to the conclusion that creating value is as much art as it is science.
So, what is Corporate Artistry? The focus of this blog is to look at the corporate world with an eye towards the creative side of things and, hopefully, to present my perspective in a way that doesn't suck. This blog is a place to explore the cool and the creative and to admire those among us that are true corporate artisans. Let the adventure begin.
