Over the summer my wife and I visited The Winery at Eagle Knoll to see Toad the Wet Sprocket perform. Summers are warm in Idaho and the days seem to linger on forever, perfect for drinking wine and listening to some good music.
Shortly after arriving at the winery, the opening act was introduced, Matt Nathanson, from San Francisco. I'd never heard of him. Matt has an incredible voice, his music is from the heart and he connected with the crowed. Bonus! He was funny as hell, first bantering with the 6' 4" bald red neck and then getting every woman's inner rock star going with a sing-along warm up to Journeys Don't Stop Believin'. Long story short, I left the concert a new Matt Nathanson fan.
Opening for a band who is most well know for a single song that was released in 1991 is not the definition of hitting the big time. My guess, however, it is just a matter of time before Matt makes it. What Matt has working in is favor is the power of the Internet coupled up with word-of-mouth marketing. Music is a natural birth place for word-of-mouth. It provides a focal point, a topic, something others relate to (or not), something interesting. Matt's web site includes a journal, links to press clippings, a place to purchase his wares and a message board with 2,800 registered users, or better yet, 2,800 little marketing engines. Actually, it's now 2,800 and 1.
Now,the real trick and the topic I'll explore over the next few weeks is how to create 2,800 little marketing engines for my company, better yet, 28,000!
Hey,
I would be interested in learning about your plan on the building of these "marketing engines".
Are you planning on doing am online retrial?
Just interested!
Thanks!
Brian
Posted by: Brian | January 06, 2007 at 11:00 AM
Great Post
Regards
http://topsampleresume.com
Posted by: Sandesh Bhat | January 29, 2009 at 09:16 PM